Swucher Ski Co. is a fictional ski shop we created to bring personality, play, and purpose to the slopes. The brand centers around a friendly yeti who’s not just here for the powder days — he’s also a reminder to respect the mountains we love. Swucher combines bold gear with a light environmental footprint, designed for skiers who care where their stuff comes from and where it ends up. Our goal was to build a visual identity that feels modern, fun, and rooted in nature.

Swucher Ski Co. is built around fun, high-quality gear, and a strong environmental conscience—because even yetis believe in protecting the mountains.