In developing the visual identity for the conceptual cosmetics company, Oreta Cosmetics, our goal was to create more than just a makeup brand. Our logo, featuring a heart, symbolizes our core values of support, inclusivity, and the courage to be creative, bold, and unique. In an ever-growing makeup community, we’ve witnessed a beautiful rise in kindness and support among women and men. Our goal is to continue fostering this culture of inclusivity and creativity, offering products that not only enhance beauty but also uplift spirits. As we navigate the dynamic landscape of the beauty industry, our challenge is to stay true to our values while innovating and adapting to meet the evolving needs of our diverse community.